Friday, November 2, 2012

Apple's iPad Mini off to Strong Start

Sales of Apple's new iPad Mini were reportedly "off to a strong start" Friday, with supplies even in storm-ravaged New York City selling out very quickly.

Apple may sell 1 million to 1.5 million iPad Minis just during the launch weekend, Gene Munster, an analyst at Piper Jaffray Cos., said in a research note. The iPad Mini models with Wi-Fi are priced from $329 to $529 based on the amount of memory.

Apple has not commented on sales Friday; it typically announces opening weekend sales figures on the Monday after the debut.

New Yorkers looking to buy the latest iPad had fewer stores to shop in after Hurricane Sandy induced power blackouts, hobbled transportation and left some retail outlets shuttered.

Supplies of the iPad Mini were sold out at Apple's flagship Fifth Avenue store, said Brian White, an analyst at Topeka Capital Markets. Lines at other area locations suggest the weather won't hamper sales, White said.

"The iPad Mini is off to a strong start and we believe this will be the next star in the Apple portfolio," he said.

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