Google’s decision to become a full-fledged, vertically integrated device maker — controlling and blending together hardware, software, and ecosystem design — may one day seem inevitable, obvious, or even a little late. But in the short and medium term, it’s a huge, bold move that will pose new challenges for the other major players in the tech industry.
That’s especially true because the company made it clear that the array of new Google-made hardware devices it rolled out yesterday — especially the new Pixel phone and Google Home intelligent speaker — are important vessels for the technology it believes is the key to the entire future of tech: artificial intelligence.
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